Posted on: February 24th, 2013 | Written by | No Comments

Watch It: Disfire

Just add edge…and crochet.
It’s no surprise that for the release of Issue 3, What Youth turned to Beach Riot designer, Nicole Hanriot, to style their latest short flick. Filled with a classic rock & roll spirit, and Gen X “disappear here” undertones, the style reflects the live fast, dye bold attitude of Nicole’s collection.

Haven’t seen it? Check out Beach Riot on SWELL.

Posted on: February 24th, 2013 | Written by | No Comments

Top Trend: Fired Up

The Trend: Fired Up.
Get fired up for Spring with a few stand-out pieces in electric red and vivid coral. The bold hues take on a splash of edge with frayed borders, eclectic embroidery and a charcoal base.
Top it all of with crisp white trims to balance it all out.
A few essential pieces:
Coral Billabong Dress
Fringed Knit Top
Patterned Shorts

Shop the trend: Fired Up

Posted on: February 23rd, 2013 | Written by | No Comments

Most Pinteresting Styles of the Week

We’re all on board with Spring colors and fresh shapes this week. Fan (and SWELL employee) favorites include cut-outs from Indah and Billabong, and some playful polka dots from Lucca. So here it is, your Top 6 Pins of the Week:
Lucca Sweater
L*Space Bikini Top
Tie Dye Dress from Billabong
Crochet Hi-Lo Hem Dress
Indah Maxi Dress
Black Ruffle Top Dress

You Follow?
Follow us on Pinterest and let us know what styles you love.
Why follow? You’ll see a hand-picked selection of our favorite new styles + inspiration, outfits, contests and more. It’s some good stuff. Trust us.

SWELL Pinterest Page

Posted on: February 20th, 2013 | Written by | No Comments

Just Add AlohaBold Aloha Prints + Win It.

Camouflage yourself right into a tray of lava flows and leis with bold new aloha prints. Think vintage Hawaiiana, all hopped up on Mountain Dew. It’s a mix that makes us want to sugar cookie ourselves all over white-sand beaches.
Drink the POG:
- Dive head first into the trend with head-to-toe Hawaiian prints
- Dip in with a splash of aloha, off-set with a saturated black or nude backdrop
- Start off slow (aka, “On Island Time”) with an Aloha Print hat, shoes, or bag

Pictured:
Element Beach Pants
Element Fable Dress (WIN IT HERE)
Element Aloha Print Shorts

Posted on: February 16th, 2013 | Written by | No Comments

Lookin’ Hot in Your Itty-Bitty Bikini by The Skinny Confidential


Hey babes!
I’m Lauryn at The Skinny Confidential and I’m here to give you all the deets about how to look hot in your teeny-weeny bikini. Summer is only a few months away- the sooner you start thinking about the bikini season, the better!

(Read on for Lauryn’s bikini fit tips!)
(more…)

Posted on: February 15th, 2013 | Written by | No Comments

Mermaid At Heart.

Mermaids are a soft serve swirl of three of our favorite things: whimsy, the ocean, and shiny things. So naturally, we love anything that has to do with the cute little mythical beings. We also love style. A combo of the two…that’s just something more magical than Puff sneezing fairy dust onto a baby unicorn….but better.
So here it is, a roundup of our top 5 “mermaid at heart” styles:
(Above)
Seafoam hi-lo hem dress
Sea shell bandeau top by Private Arts
Aqua Maxi Dress by O’Neill
(Below)
Fringe dress by RVCA
White Scalloped Edge Bikini by Beach Riot x Stone Cold Fox

Posted on: February 15th, 2013 | Written by | No Comments

Trend Alert: Reversible Swim


Love bikinis? Then there’s 2x as much to love in this season’s stand-out swim trend: reversible suits. “Double-dipping” has an entirely new, and for more socially acceptable, meaning.
Aside from the comically small amount of space they would save in your tropical vacation suitcase, the reversible bikini brings along quite a few perks, including: twice the styling options, a print/non-print option in one bikini, the option to do one more nonchalant beach walk-by without reaching creepster status, or the ability to get 2x the free samples at the volleyball tourney.

Loving this trend? Check out a few of our favorite double-sided bikinis here: Reversible Bikinis

Pictured: Basta Surf Bikini

Posted on: February 14th, 2013 | Written by | No Comments

Most Pinteresting Styles of the WeekYour Top 6 Pinterest Styles...

What’s showing up on your pin boards this week? Apparently, lots of pink and mint! We’re loving your subliminal spring tendencies.
Top 6 Pins This Week:
BC Sandals
Bettinis Tank Bikini Top
Heart Sunglasses from Vans
Pink T-Strap Sandal
Reef Tie-Dye Sandal
Mint Hi-Lo Hem Dress

You Follow?
Follow us on Pinterest and let us know what styles you love.
Why follow? You’ll see a hand-picked selection of our favorite new styles + inspiration, outfits, contests and more. It’s some good stuff. Trust us.

SWELL Pinterest Page

Posted on: February 13th, 2013 | Written by | No Comments

New at SWELL: Epokhe

New at SWELL: Epokh Eyewear
Vintaged styling, with a bit of unexplainable edge. New to the scene, Epokhe delivers stand-out shades, sans-logos.


Check out Epokhe’s debut collection HERE

WIN IT: Enter to win a pair of Epokhe Anteka Shades HERE, today only.

Posted on: February 12th, 2013 | Written by | No Comments

Spring Staple: The Denim Vest

The season’s delicate floral prints and featherweight chiffons came with an edge this year. An edge in the form of heavy cotton and indigo dye: the denim vest. Distressed, crisp, bleached-out or studded, the denim vest takes on every form imaginable, and is being spotted with everything from girly dresses to the denim-on-denim tuxedo.

How To Style It:
Maxi: Tone down a maxi dress for daytime
Swim: Bikini tops float from the beach to State Street
The Basic Tee: The classic tee and the denim vest go together like Bon and Jovi

Shop the Trend: The Denim Vest